This year edition of Ilesoniq was epic! 4 days of set up & 2 days of festivities during insanely hot summer days, the hotter recorded in history. 40k people came down, excited to have fun, dance and let go with friends, family and strangers.
In addition of the intricate set of giant LED screens with magical video & light designs (created with the 4u2c family), the original colorful inflatables forest, the usual interactive experiences and some of Osheaga art pieces who stayed up for a second weeked, the 2016 edition of the festival has been blessed by the work of two extremelly talented international artists. The german street artist, HRVB from the legendary WEIRD CREW, applied his original style of painting to the now iconic giant inflatable eggs installation, and we introduced a new major installation by the famous american painter and illustator Andrew Hem, with whom we created two 20 feet tall illustrations of "Hipsters" sitting on the top of the hill.
In 2014, I’ve started to collaborate with Montreal EDM Festival Ilesoniq, establishing the specific aesthetic of the identity with the Evenko team and local designers.
As a Creative Director, the challenge was to transpose and transform this new and unique imagery into a mesmerizing public experience during the 2 days festivities.
For the past years, along side local and international partners we’ve created a series of original giant and colorful inflatables art pieces, set designs, intricate light design, interactive experiences and video content in the sole intention to transport the crowd away from their everyday life into a world of magic and happiness.
The team is already at work for the 2016 edition’s experience.